Building your own website

Introduction

What is a website? A very general definition is that a website is a collection of related online pages found under a single domain or internet address, but for your child care business a web site is much more than just a collection of pages, your website is a central source for you to promote your services to prospective families, draw in potential employees, and provide your current families with information on any topic you’d like to share. It used to be that you needed specialized skills to design and create a website, but this is no longer the case; these days there are a variety of free or low-cost tools that you can use to create your business website and to market your child care program.

What are the benefits of building your own business website?

When it comes to your website design process, you may be tempted to hire a private website developer. While this does eliminate the need for your involvement in the website building process, there are some disadvantages.

Disadvantages of hiring a website developer

More expensive than using website building tools
Potential for long- term contracts that may be difficult to exit
Loss of creative control
Potential future ownership issues
Less flexibility when making changes

In comparison, using website building tools to design your own website is often a more attractive option for many reasons.

Advantages of using website building tools

Free or inexpensive
Full creative control
Convenient to update
Designing is intuitive and easy to learn
Many tools to choose from

Building your own website is a great way to take ownership over the marketing of your business. It allows you to control the message you would like to convey and allows you to update your site at your convenience. While there may be a small learning curve when you start using any of the variety of tools, you will soon find that tools are designed to walk you through the process of designing a site that looks professional with no experience needed.

How do I create my business website?

The following section outlines the steps you can take to get started on building your own website.

Select your Domain Name

Before you make your decision on how you’ll build your website, you must create and register a domain name. This is your website’s address (it’s how people will find your website). Domain names end in extensions such as .com, .net and .info. You will have to pay to register and maintain your domain name and keep in mind that domain names ending in .com are the most expensive to maintain. You’ll want to make sure you budget for the monthly or annual cost of keeping your domain name so that you do not lose access to your website. While some services offer a trial period, the cost of domain hosting does vary greatly from service to service. Some companies offer hosting for as little as $40 year, while others can cost $500 a year depending on the options they offer. It is recommended that you research the cost of hosting and also inquire about how much hosting will cost after the first year. You will also want to keep in mind that some plans may require you to pay for more than one year at a time.

Your domain name should be easy to remember and tied to your business’ name, you’ll be using it on all of marketing materials and social media going forward. At times it can be frustrating to find a domain name that isn’t currently being used, consider adding your town name to your domain name so that anyone searching for you is sure that they found the right site and you are less likely to have issues with finding a domain name that is available (an example would be www.123childcareaustin.com for a business named 123 Child Care located in Austin.) There are many sources online that will help you check the availability of your desired domain name and will walk you through the domain registration process.

Choose a vendor to build your website

It’s exciting to begin the process of building your website, but first you need to decide which vendor to use. You will want to do your research into what each brand of tool offers, and while we do not endorse any particular vendor, popular options include Google Sites, Wix, Wordpress, Zyro, Godaddy, SquareSpace, and Weebly, to name just a few. You will want to think about your own style of expression and your business marketing approach to find the tool that is right for you. You will have many layout and design options to consider when creating your site, and as you research the tools available you may read about the different design options available for each. Here are some definitions to help you decide what options are best for you:

In addition to design options, you will also want to consider what other features, services (usually available for a fee), and help functions are available for that tool. Cost will also be a consideration, there are programs that are free for a predetermined amount of information and storage on your site and some programs offer low monthly costs that offer different levels of services, but keep in mind that you will be paying those monthly fees going forward. You will want to make sure to account for any ongoing fees in your marketing budget.

Only you know what features and options are right for you, the following is not an endorsement for any brand of tool, but rather a list of options to help you decide which tool to you would like to use:

The next steps

After deciding on which program to use, the fun part begins –now you get to design your site! If you want inspiration, think of sites that you like the look of. Remember to use the colors you use on your marketing materials so you have a cohesive look. Think about what you would like to include on your site. Some good ideas for what to include are:

Location
Hours of operation
Ages served
Rates
Who you are and your vision for your program
Policies and procedures
Events – calendar
How to enroll – schedule tour/appointment
A page for prospective employees (you can include an option with a link to apply, a list of the benefits available, the requirements for employment)

Take time to determine what you’d like to include before you start your layout, make sure to write text and gather files of photographs that best illustrate your business. If you are including any pictures of children that you care for, make sure to obtain permission from their parents before posting. It is recommended that you have parents sign a document stating that they give you permission to use their child’s photograph on your website or in advertising. This document, also known as a waiver, will help to protect you and your business from any legal action that could occur if a parent does not approve of a photo being included on your website. You can find many waiver templates online by searching “photo consent waiver/template.”

When designing your site, if you are unsure of what you would like to include, visit child care business websites that you admire for ideas. Be careful not to directly copy other websites, but instead use them for inspiration and ideas for what will work well on your own original site.

Beginning the website building process

Now that you’ve picked your tool and know what content you would like to include, what’s next?

Pick your template to choose the overall look of your site
Edit your home page to add text such as the name of your business, your logo, a brief description of the services you provide (or your mission statement) and a portion of your contact information, such as your phone number. You will be able to add descriptive links to the other pages on your site, usually located at the top of the home page. You can select the font style, size, and text colors from the options menus, often found on the right or left sides of the page.
Create multiple pages to include all of the information you’ve decided to feature on your site. You will be able to insert photos and add any other elements you’d like. Get creative and experiment with the layout.
You can stop and save your work at any time. You may want to enable the auto-save feature available in most tools so that you do not lose your hard work!
Once you have created all of the pages you’d like, it is a good idea to have a friend or another set of eyes take a look at what you’ve created. They can offer suggestions and help you proofread the site. You may also want to take the opportunity to see how your site will look on multiple devices, since your site may look different on a phone or tablet. Most tools have an option that allows you to also design your site for devices other than a desk or laptop.
You can now choose to go live and “publish” your site. Remember, your site is not live until you publish it. At any time after publishing your site you can update information, add additional pages and photos, and change your layout. While you won’t want to change the entire look of your site too often, you will be able to make as many changes as you like going forward.
Don’t forget to create a schedule to revisit and update your site, you’ll want to make sure your site is always current. Add this schedule to your marketing calendar and make it a part of your routine review of your marketing plan.

Disclaimer

The information contained here has been prepared by Civitas Strategies Early Start and is not intended to constitute legal, tax, or financial advice. The Civitas Strategies Early Start team has used reasonable efforts in collecting, preparing, and providing this information, but does not guarantee its accuracy, completeness, adequacy, or currency. The publication and distribution of this information is not intended to create, and receipt does not constitute, an attorney-client or any other advisory relationship. Reproduction of this information is expressly prohibited.