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How can I get my business ready for the new year?

Watch the video to learn how to get your business ready for the new year.  

Looking back

How did you do financially this year? If you had a budget set up for the year, compare your predicted and actual revenue and expenses. Go through line by line and see how your predictions compared to your actual performance.  

If you didn’t maintain a budget, you can still examine your cash flow for the year. Review your bank account statements to see if you ended up ahead of where you started, and if you did, by how much. Consider if a budget would've been helpful, and if creating one now would be useful this time next year.  

Set aside some time to look at your records. Ask yourself the following questions:

  • Were you profitable? 
  • Were there differences between actual and planned figures? If you didn’t have a budget, did you spend how much you thought you would? If so, do you have a sense of how those differences impacted business operations? 
  • What are the outcomes for the differences in planned versus actual revenue and expenses for this coming year? Are there any long-term impacts? 
  • How does your knowledge of last year’s finances impact how you'll consider adjusting planned amounts for this coming year? If your revenue came in lower than planned, what amount should you aim to earn next year to make your business profitable? 
  • If overspending occurred, what happened? Could overspending have been avoided by planning or spacing out expenditures? What can you learn from this to apply to how you plan and execute your finances next year? 
  • Are there any expenses that you'd benefit from reducing for next year? Would those reductions help you stay within the limits of actual earned income?  

Finish this exercise by giving yourself a summary to look back on the following: 

  • Financially, this went well for my business last year: 
  • Financially, this didn't go well for my business last year: 
  • As I did this exercise, I was most surprised by: 
  • Financially, if my business ran exactly as I wanted it to, my numbers would be different in this way: 
  • I want to take these steps to make my numbers more closely reflect where I want my business to be:  

Congratulations! You not only have performed a year-end review, but you have the laid the foundation for a short-term and mid-term strategy for your business. Before we take tangible steps on those ideas, let’s focus on the present and make sure we wrap up the prior year. 

Set yourself up for success

Take these steps to ensure your child care business is on stable footing as you start new fiscal year:  

Back up computer files 

If your devices were to stop working tomorrow, would you have other, up-to-date copies of all your files? 

Backing up your files onto a cloud storage drive is the most common and efficient option. Cloud drives use the internet to store your documents on remote servers. Cloud drives vary in security, pricing, and storage capabilities.

If you're less comfortable with technology, external hard drives are an alternative. External hard drives are devices that connect to your computer using a USB port. You can copy all your business files from your PC to your external hard drive. Store the external hard drive in a safe place, like a fireproof safe. For your backup files to remain up to date, you'll need to continue to add copies of your files to the external hard drive on a regular basis. This is a disadvantage compared to cloud storage drives, which you can set to automatically back up your documents. 

When deciding between cloud storage drives and external hard drives, consider how many documents you want to store. Cloud drives begin charging a monthly fee when a certain amount of storage is reached. The monthly fee is usually only a few dollars a month, but it can add up over the years to cost more than an external hard drive. If you are storing basic documents from the past several years, you're probably within the limits of no-cost cloud-based storage options. However, if you take hundreds of pictures each year and store them for marketing purposes, you may want to weigh the costs and benefits to your document backup method.

Confirm financial documents are in order  

As you back up your files, make sure you have all the documents you (or your preparer) need to file taxes. Now's the time to identify them if you haven't already.  

If you have staff who file taxes as 1099 contractors, you'll need to review the services they provided during the year and how much you paid them so you can prepare the paperwork they need to file their taxes. Ensure you also verify the individual’s full legal name, current address, and taxpayer identification number (TIN). The individual’s TIN usually is their Social Security Number unless the individual’s tax residency status is Non-Resident or Resident Alien.     

Moving forward: finances, enrollment, and staffing

Finances

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Budgeting

Create a budget or learn about your business’s monthly budget. Visit the Building a monthly budget webpage to get started.

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Cash flow forecast

Develop a cash flow forecast to help you understand and project how much money your business will take in and expend on a monthly basis. Visit the Keeping your cash flow positive webpage to learn more.

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Contingency plan

Maintain an emergency fund for times where cash flow is negative. If you don’t have an emergency fund, consider a business line of credit or other ways to access capital. Visit the Funding and loans webpage to learn more.

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Get involved

Participate in your operation's financial planning. This gives you the tools to leverage your business' financial performance. Visit the Managing business finances webpage to learn more.

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Increasing revenue

Enrollment is most likely the bulk of your revenue. If you want to increase enrollment, marketing and staffing are the key components of your business strategy. Visit the Operations webpage to learn more about these topics.

Enrollment

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Talk to staff and current families

New families looking for child care trust the feedback of other families and friends. Consider offering a small gift or public thank you to families who refer your business and families who enroll because of a referral. 

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Use social media and the web

Use the web and social media to share what makes your program special and why families should enroll their children with you. Make sure your business shows up in search results. To learn more about marketing and technology, visit the Operations webpage.

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Connect with other providers

Stay up to date on what other providers are doing. This shows you which marketing strategies may be working and what doesn’t seem to be working in your community. Knowing what other providers offer helps you understand what makes your services special. 

Staffing

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Staffing levels

Do you have enough staff to accommodate your target enrollment? If you're concerned about retaining staff, consider bonuses or adding benefits to employment packages. To learn more about attracting and retaining staff, visit the Employee management webpage.

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Employee morale

Develop a culture in which you praise your staff for a job well done and encourage your staff to congratulate and thank one another. To learn more, visit the Retention and challenges webpage.

Disclaimer: 

The information contained here is for educational purposes only and is not intended to constitute legal, tax, or financial advice.